Pom Wonderful Presents: The Greatest Movie Ever Sold
Director: Morgan Spurlock
An entertaining documentary about product placement in Hollywood, or more accurately about Morgan Spurlock’s efforts to raise the entire $1.5M budget through product placement deals. He talks to various people in the industry (legal advisers, advertising agents and artists, among others) about the legal, moral and artistic implications of his plan, and simultaneously plugs his sponsors. This metatextual concept is gimmicky and like his breakthrough Super Size Me, the whole thing revolves around Spurlock himself. Ultimately the film is about nothing, which doesn’t mean that it’s not good fun.